Get found. Get clicked. Get customers.
11 courses take you from your first Google Business Profile to technical SEO, Google Ads, analytics and a full growth plan. Every course has hands-on labs: you write the search snippet, the robots.txt, the structured data or the campaign maths — and the server tells you whether it is right.
The first course is free in full — lessons, labs, final exam and certificate. No card, no trial clock.
Write a title tag and watch the Google result appear. Block a folder in robots.txt and test it. Calculate the cost per customer from real-looking numbers. 84 labs so far.
GA4, Consent Mode v2, INP, AI Overviews, the Swiss revFADP next to GDPR. No myths about keyword density or meta keywords — only what search engines and ad platforms actually do.
Pass the final exam and get a certificate with a public verification link, a PDF and a one-click LinkedIn entry.
The mechanism first. Then what to do on Monday.
Every lesson explains how the thing really works, walks through a worked example with a small business, names the mistake most people make, and ends with something you can apply the same day. Available in twelve languages, on the web and on iPhone and iPad.
11 courses, in order
11 courses · 88 lessons · one certificate each
Start with the free course.
If it teaches you something you can use tomorrow, the rest are waiting.
Open Digital Marketing & SEO Foundations