اعثر على عملائك. احصل على النقرات. اكتسب العملاء.

🧭أساسيات التسويق الرقمي وتحسين محركات البحث (SEO)

افهم كيف يجد العملاء نشاطك التجاري عبر الإنترنت، اقرأ الأرقام، وخطّط لأول 30 يومًا من النمو.

مجاني، تماماً

🔎How Search Engines Work

Follow a page from discovery to ranking and fix what stops Google from finding, reading or showing it.

8 دروس · مبتدئ

🗝️Keyword Research

Find the words your customers search with, judge the numbers honestly and map every keyword to one page.

8 دروس · مبتدئ

📄On-Page SEO

Write titles, descriptions, headings, URLs, alt text and links that search engines and people understand.

8 دروس · مبتدئ

✍️SEO Content Writing

Plan, write, update and measure content that answers real searches better than the pages already ranking.

8 دروس · مبتدئ

🕷️Technical SEO: Crawling & Indexing

Control what Google crawls and indexes, and read the Page indexing report to find and fix what blocks you.

8 دروس · متوسط

🏛️Site Architecture & Internal Linking

Structure a website and its internal links so users and Google reach every important page quickly.

8 دروس · متوسط

⚡Page Speed & Core Web Vitals

Read field data, find what slows LCP, INP and CLS, and fix it in the order that pays off.

8 دروس · متوسط

🧩Structured Data & Rich Results

Write valid JSON-LD for businesses, products, articles and events, and know which rich results still exist.

8 دروس · متوسط

🔗Link Building & Digital PR

Earn links from relevant sites with assets, stories and outreach, and stay inside Google's spam policies.

8 دروس · متوسط

📍Local SEO

Get found in Google Maps and the local pack with an accurate profile, real reviews and useful location pages.

8 دروس · متوسط

🌍International & Multilingual SEO

Structure, connect and localise language and country versions so each market finds the right page.

8 دروس · متوسط

🛒E-commerce SEO

Make category and product pages rank, control filters and stock changes, and get products into free listings.

8 دروس · متوسط

🩺SEO Audits with Search Console

Audit a site with Google's own data, prioritise fixes by value and diagnose a traffic drop with confidence.

8 دروس · متوسط

📊Web Analytics with GA4

Read GA4 with confidence: events, key events, explorations, funnels and the settings that shape your data.

8 دروس · متوسط

🏷️Tracking, Tag Manager & Consent

Build clean UTM tags, reliable tracking in Google Tag Manager and consent that respects GDPR and Swiss law.

8 دروس · متوسط

🧪Conversion Rate Optimisation & A/B Testing

Find why visitors do not convert, write testable hypotheses and run A/B tests you can trust.

8 دروس · متوسط

🎯Google Ads: Search Campaigns

Structure, keyword, write and bid for Search campaigns that bring customers at a cost you can afford.

8 دروس · متقدم

🛍️Shopping, Performance Max & Display

Build clean product feeds, run Shopping, Performance Max and Demand Gen, and measure what ads really add.

8 دروس · متقدم

📣Paid Social Advertising

Plan, track and report Meta, LinkedIn and TikTok campaigns that turn ad spend into real customers.

8 دروس · متقدم

💬Organic Social Media Marketing

Choose platforms, plan content your team can sustain, build community and measure what social media brings.

8 دروس · متقدم

📧Email Marketing & Automation

Build a permission-based list, reach the inbox and run automated emails you can measure honestly.

8 دروس · متقدم

🗂️Content Marketing Strategy

Plan, produce and distribute content that serves each buying stage, and prove what it returns.

8 دروس · متقدم

🎬Video Marketing & YouTube SEO

Plan, publish and measure videos that YouTube and Google can match with the viewers who need them.

8 دروس · متقدم

🧠Copywriting & Marketing Psychology

Write copy that persuades with clear value, honest proof and fair pricing, and stays within EU and Swiss law.

8 دروس · متقدم

🧮Marketing Budgets & Unit Economics

Calculate CAC, LTV, payback and break-even ROAS, then allocate and forecast budgets you can defend.

8 دروس · متقدم

🤖AI Search & Marketing with AI

Earn visibility in AI answers, control AI crawlers, measure AI traffic and use AI tools without risk.

8 دروس · خبير