Digital Marketing & SEO

Get found. Get clicked. Get customers.

27 courses take you from your first Google Business Profile to technical SEO, Google Ads, analytics and a full growth plan. Every course has hands-on labs: you write the search snippet, the robots.txt, the structured data or the campaign maths — and the server tells you whether it is right.

Start the free course See all 27 courses

The first course is free in full — lessons, labs, final exam and certificate. No card, no trial clock.

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Labs, not videos

Write a title tag and watch the Google result appear. Block a folder in robots.txt and test it. Calculate the cost per customer from real-looking numbers. 203 labs so far.

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Correct for 2026

GA4, Consent Mode v2, INP, AI Overviews, the Swiss revFADP next to GDPR. No myths about keyword density or meta keywords — only what search engines and ad platforms actually do.

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A certificate per course

Pass the final exam and get a certificate with a public verification link, a PDF and a one-click LinkedIn entry.

How the courses work

The mechanism first. Then what to do on Monday.

Every lesson explains how the thing really works, walks through a worked example with a small business, names the mistake most people make, and ends with something you can apply the same day. Available in twelve languages, on the web and on iPhone and iPad.

Curriculum

27 courses, in order

27 courses · 216 lessons · one certificate each

🧭Digital Marketing & SEO Foundations

Understand how customers find a business online, read the numbers and plan your first 30 days of growth.

🔎How Search Engines Work

Follow a page from discovery to ranking and fix what stops Google from finding, reading or showing it.

8 lessons · Beginner

🗝️Keyword Research

Find the words your customers search with, judge the numbers honestly and map every keyword to one page.

8 lessons · Beginner

📄On-Page SEO

Write titles, descriptions, headings, URLs, alt text and links that search engines and people understand.

8 lessons · Beginner

✍️SEO Content Writing

Plan, write, update and measure content that answers real searches better than the pages already ranking.

8 lessons · Beginner

🕷️Technical SEO: Crawling & Indexing

Control what Google crawls and indexes, and read the Page indexing report to find and fix what blocks you.

8 lessons · Intermediate

🏛️Site Architecture & Internal Linking

Structure a website and its internal links so users and Google reach every important page quickly.

8 lessons · Intermediate

⚡Page Speed & Core Web Vitals

Read field data, find what slows LCP, INP and CLS, and fix it in the order that pays off.

8 lessons · Intermediate

🧩Structured Data & Rich Results

Write valid JSON-LD for businesses, products, articles and events, and know which rich results still exist.

8 lessons · Intermediate

🔗Link Building & Digital PR

Earn links from relevant sites with assets, stories and outreach, and stay inside Google's spam policies.

8 lessons · Intermediate

📍Local SEO

Get found in Google Maps and the local pack with an accurate profile, real reviews and useful location pages.

8 lessons · Intermediate

🌍International & Multilingual SEO

Structure, connect and localise language and country versions so each market finds the right page.

8 lessons · Intermediate

🛒E-commerce SEO

Make category and product pages rank, control filters and stock changes, and get products into free listings.

8 lessons · Intermediate

🩺SEO Audits with Search Console

Audit a site with Google's own data, prioritise fixes by value and diagnose a traffic drop with confidence.

8 lessons · Intermediate

📊Web Analytics with GA4

Read GA4 with confidence: events, key events, explorations, funnels and the settings that shape your data.

8 lessons · Intermediate

🏷️Tracking, Tag Manager & Consent

Build clean UTM tags, reliable tracking in Google Tag Manager and consent that respects GDPR and Swiss law.

8 lessons · Intermediate

🧪Conversion Rate Optimisation & A/B Testing

Find why visitors do not convert, write testable hypotheses and run A/B tests you can trust.

8 lessons · Intermediate

🎯Google Ads: Search Campaigns

Structure, keyword, write and bid for Search campaigns that bring customers at a cost you can afford.

8 lessons · Advanced

🛍️Shopping, Performance Max & Display

Build clean product feeds, run Shopping, Performance Max and Demand Gen, and measure what ads really add.

8 lessons · Advanced

📣Paid Social Advertising

Plan, track and report Meta, LinkedIn and TikTok campaigns that turn ad spend into real customers.

8 lessons · Advanced

💬Organic Social Media Marketing

Choose platforms, plan content your team can sustain, build community and measure what social media brings.

8 lessons · Advanced

📧Email Marketing & Automation

Build a permission-based list, reach the inbox and run automated emails you can measure honestly.

8 lessons · Advanced

🗂️Content Marketing Strategy

Plan, produce and distribute content that serves each buying stage, and prove what it returns.

8 lessons · Advanced

🎬Video Marketing & YouTube SEO

Plan, publish and measure videos that YouTube and Google can match with the viewers who need them.

8 lessons · Advanced

🧠Copywriting & Marketing Psychology

Write copy that persuades with clear value, honest proof and fair pricing, and stays within EU and Swiss law.

8 lessons · Advanced

🧮Marketing Budgets & Unit Economics

Calculate CAC, LTV, payback and break-even ROAS, then allocate and forecast budgets you can defend.

8 lessons · Advanced

🤖AI Search & Marketing with AI

Earn visibility in AI answers, control AI crawlers, measure AI traffic and use AI tools without risk.

8 lessons · Expert

Start with the free course.

If it teaches you something you can use tomorrow, the rest are waiting.

Open Digital Marketing & SEO Foundations