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Social Proof and the Principles of Persuasion
Lesson 4 of 8 · 14 min
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- 🔒Value Propositions: Why Anyone Should Choose You14 min
- 🔒Headlines and Subheadlines That Match the Visitor13 min
- 🔒Benefits vs Features: From What It Does to What You Get13 min
- 🔒Social Proof and the Principles of Persuasion14 min
- 🔒Urgency Without Manipulation12 min
- 🔒Pricing Psychology: Anchors, Plans and Honest Discounts14 min
- 🔒AIDA and PAS: Structures for Persuasive Copy13 min
- 🔒Dark Patterns and the Law in the EU and Switzerland15 min