CoursesInternational & Multilingual SEO

x-default: The Fallback for Everyone Else

Lesson 3 of 8 · 13 min

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Continues in this course
  • 🔒ccTLD, Subfolder or Subdomain: Choosing Your International URL Structure14 min
  • 🔒hreflang: Connecting Language and Country Versions15 min
  • 🔒x-default: The Fallback for Everyone Else13 min
  • 🔒Language vs Country Targeting: The Signals Google Uses13 min
  • 🔒Translation vs Localisation: More Than Changing Words12 min
  • 🔒The Swiss Multilingual Case: German, French and Italian for One Country14 min
  • 🔒Keyword Research per Market: Local Words and Local Demand14 min
  • 🔒Fixing hreflang Errors: Finding What Google Ignores15 min