Courses › Marketing Strategy & Planning
Go-to-Market for a Launch
Lesson 8 of 8 · 16 min
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- 🔒Positioning: Choosing the Place You Want to Own16 min
- 🔒Segmentation and Targeting: Sizing the Market You Can Win16 min
- 🔒Competitor Analysis: Mapping the Real Alternatives15 min
- 🔒SWOT That Leads to Decisions15 min
- 🔒Objectives and OKRs: Goals That Measure Results15 min
- 🔒Channel Mix: Where the Budget Goes15 min
- 🔒The Budget Plan: From Target to Francs15 min
- 🔒Go-to-Market for a Launch16 min