Digital marketing & SEO, zero to expert

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1. Digital Marketing & SEO Foundations

Understand how customers find a business online, read the numbers and plan your first 30 days of growth.

8 lessons · 107 min · Beginner

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2. How Search Engines Work

Follow a page from discovery to ranking and fix what stops Google from finding, reading or showing it.

8 lessons · 111 min · Beginner

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3. Keyword Research

Find the words your customers search with, judge the numbers honestly and map every keyword to one page.

8 lessons · 111 min · Beginner

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4. On-Page SEO

Write titles, descriptions, headings, URLs, alt text and links that search engines and people understand.

8 lessons · 106 min · Beginner

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5. SEO Content Writing

Plan, write, update and measure content that answers real searches better than the pages already ranking.

8 lessons · 105 min · Beginner

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6. Technical SEO: Crawling & Indexing

Control what Google crawls and indexes, and read the Page indexing report to find and fix what blocks you.

8 lessons · 111 min · Intermediate

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7. Site Architecture & Internal Linking

Structure a website and its internal links so users and Google reach every important page quickly.

8 lessons · 108 min · Intermediate

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8. Page Speed & Core Web Vitals

Read field data, find what slows LCP, INP and CLS, and fix it in the order that pays off.

8 lessons · 102 min · Intermediate

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9. Structured Data & Rich Results

Write valid JSON-LD for businesses, products, articles and events, and know which rich results still exist.

8 lessons · 102 min · Intermediate

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10. Link Building & Digital PR

Earn links from relevant sites with assets, stories and outreach, and stay inside Google's spam policies.

8 lessons · 117 min · Intermediate

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11. Local SEO

Get found in Google Maps and the local pack with an accurate profile, real reviews and useful location pages.

8 lessons · 119 min · Intermediate

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12. International & Multilingual SEO

Structure, connect and localise language and country versions so each market finds the right page.

8 lessons · 110 min · Intermediate

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13. E-commerce SEO

Make category and product pages rank, control filters and stock changes, and get products into free listings.

8 lessons · 110 min · Intermediate

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14. SEO Audits with Search Console

Audit a site with Google's own data, prioritise fixes by value and diagnose a traffic drop with confidence.

8 lessons · 111 min · Intermediate

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15. Web Analytics with GA4

Read GA4 with confidence: events, key events, explorations, funnels and the settings that shape your data.

8 lessons · 109 min · Intermediate

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16. Tracking, Tag Manager & Consent

Build clean UTM tags, reliable tracking in Google Tag Manager and consent that respects GDPR and Swiss law.

8 lessons · 116 min · Intermediate

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17. Conversion Rate Optimisation & A/B Testing

Find why visitors do not convert, write testable hypotheses and run A/B tests you can trust.

8 lessons · 115 min · Intermediate

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18. Google Ads: Search Campaigns

Structure, keyword, write and bid for Search campaigns that bring customers at a cost you can afford.

8 lessons · 114 min · Advanced

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19. Shopping, Performance Max & Display

Build clean product feeds, run Shopping, Performance Max and Demand Gen, and measure what ads really add.

8 lessons · 115 min · Advanced

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20. Paid Social Advertising

Plan, track and report Meta, LinkedIn and TikTok campaigns that turn ad spend into real customers.

8 lessons · 110 min · Advanced

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21. Organic Social Media Marketing

Choose platforms, plan content your team can sustain, build community and measure what social media brings.

8 lessons · 106 min · Advanced

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22. Email Marketing & Automation

Build a permission-based list, reach the inbox and run automated emails you can measure honestly.

8 lessons · 114 min · Advanced

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23. Content Marketing Strategy

Plan, produce and distribute content that serves each buying stage, and prove what it returns.

8 lessons · 110 min · Advanced

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24. Video Marketing & YouTube SEO

Plan, publish and measure videos that YouTube and Google can match with the viewers who need them.

8 lessons · 105 min · Advanced

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25. Copywriting & Marketing Psychology

Write copy that persuades with clear value, honest proof and fair pricing, and stays within EU and Swiss law.

8 lessons · 108 min · Advanced

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26. Marketing Budgets & Unit Economics

Calculate CAC, LTV, payback and break-even ROAS, then allocate and forecast budgets you can defend.

8 lessons · 114 min · Advanced

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27. Attribution & Marketing Measurement

Split credit between channels, test what ads really cause and build measurement you can trust.

8 lessons · 115 min · Advanced

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28. AI Search & Marketing with AI

Earn visibility in AI answers, control AI crawlers, measure AI traffic and use AI tools without risk.

8 lessons · 123 min · Expert

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29. Marketing Strategy & Planning

Position your offer, size and pick a market, set OKRs, split channels and budget, and plan a launch.

8 lessons · 123 min · Expert

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30. Capstone: A Full-Funnel Growth Plan

Turn one shop's data into a full-funnel growth plan: audit, fixes, budget, forecast and a clear pitch.

8 lessons · 117 min · Expert

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