Digital Marketing & SEO
Get found. Get clicked. Get customers.
30 courses take you from your first Google Business Profile to technical SEO, Google Ads, analytics and a full growth plan. Every course has hands-on labs: you write the search snippet, the robots.txt, the structured data or the campaign maths — and the server tells you whether it is right.
The first course is free in full — lessons, labs, final exam and certificate. No card, no trial clock.
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Labs, not videos
Write a title tag and watch the Google result appear. Block a folder in robots.txt and test it. Calculate the cost per customer from real-looking numbers. 227 labs so far.
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Correct for 2026
GA4, Consent Mode v2, INP, AI Overviews, the Swiss revFADP next to GDPR. No myths about keyword density or meta keywords — only what search engines and ad platforms actually do.
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A certificate per course
Pass the final exam and get a certificate with a public verification link, a PDF and a one-click LinkedIn entry.
How the courses work
The mechanism first. Then what to do on Monday.
Every lesson explains how the thing really works, walks through a worked example with a small business, names the mistake most people make, and ends with something you can apply the same day. Available in twelve languages, on the web and on iPhone and iPad.
Curriculum
30 courses, in order
30 courses · 240 lessons · one certificate each
🧭Digital Marketing & SEO Foundations
Understand how customers find a business online, read the numbers and plan your first 30 days of growth.
Free, in full
🔎How Search Engines Work
Follow a page from discovery to ranking and fix what stops Google from finding, reading or showing it.
8 lessons · Beginner
🗝️Keyword Research
Find the words your customers search with, judge the numbers honestly and map every keyword to one page.
8 lessons · Beginner
📄On-Page SEO
Write titles, descriptions, headings, URLs, alt text and links that search engines and people understand.
8 lessons · Beginner
✍️SEO Content Writing
Plan, write, update and measure content that answers real searches better than the pages already ranking.
8 lessons · Beginner
🕷️Technical SEO: Crawling & Indexing
Control what Google crawls and indexes, and read the Page indexing report to find and fix what blocks you.
8 lessons · Intermediate
🏛️Site Architecture & Internal Linking
Structure a website and its internal links so users and Google reach every important page quickly.
8 lessons · Intermediate
⚡Page Speed & Core Web Vitals
Read field data, find what slows LCP, INP and CLS, and fix it in the order that pays off.
8 lessons · Intermediate
🧩Structured Data & Rich Results
Write valid JSON-LD for businesses, products, articles and events, and know which rich results still exist.
8 lessons · Intermediate
🔗Link Building & Digital PR
Earn links from relevant sites with assets, stories and outreach, and stay inside Google's spam policies.
8 lessons · Intermediate
📍Local SEO
Get found in Google Maps and the local pack with an accurate profile, real reviews and useful location pages.
8 lessons · Intermediate
🌍International & Multilingual SEO
Structure, connect and localise language and country versions so each market finds the right page.
8 lessons · Intermediate
🛒E-commerce SEO
Make category and product pages rank, control filters and stock changes, and get products into free listings.
8 lessons · Intermediate
🩺SEO Audits with Search Console
Audit a site with Google's own data, prioritise fixes by value and diagnose a traffic drop with confidence.
8 lessons · Intermediate
📊Web Analytics with GA4
Read GA4 with confidence: events, key events, explorations, funnels and the settings that shape your data.
8 lessons · Intermediate
🏷️Tracking, Tag Manager & Consent
Build clean UTM tags, reliable tracking in Google Tag Manager and consent that respects GDPR and Swiss law.
8 lessons · Intermediate
🧪Conversion Rate Optimisation & A/B Testing
Find why visitors do not convert, write testable hypotheses and run A/B tests you can trust.
8 lessons · Intermediate
🎯Google Ads: Search Campaigns
Structure, keyword, write and bid for Search campaigns that bring customers at a cost you can afford.
8 lessons · Advanced
🛍️Shopping, Performance Max & Display
Build clean product feeds, run Shopping, Performance Max and Demand Gen, and measure what ads really add.
8 lessons · Advanced
📣Paid Social Advertising
Plan, track and report Meta, LinkedIn and TikTok campaigns that turn ad spend into real customers.
8 lessons · Advanced
💬Organic Social Media Marketing
Choose platforms, plan content your team can sustain, build community and measure what social media brings.
8 lessons · Advanced
📧Email Marketing & Automation
Build a permission-based list, reach the inbox and run automated emails you can measure honestly.
8 lessons · Advanced
🗂️Content Marketing Strategy
Plan, produce and distribute content that serves each buying stage, and prove what it returns.
8 lessons · Advanced
🎬Video Marketing & YouTube SEO
Plan, publish and measure videos that YouTube and Google can match with the viewers who need them.
8 lessons · Advanced
🧠Copywriting & Marketing Psychology
Write copy that persuades with clear value, honest proof and fair pricing, and stays within EU and Swiss law.
8 lessons · Advanced
🧮Marketing Budgets & Unit Economics
Calculate CAC, LTV, payback and break-even ROAS, then allocate and forecast budgets you can defend.
8 lessons · Advanced
🧷Attribution & Marketing Measurement
Split credit between channels, test what ads really cause and build measurement you can trust.
8 lessons · Advanced
🤖AI Search & Marketing with AI
Earn visibility in AI answers, control AI crawlers, measure AI traffic and use AI tools without risk.
8 lessons · Expert
♟️Marketing Strategy & Planning
Position your offer, size and pick a market, set OKRs, split channels and budget, and plan a launch.
8 lessons · Expert
🏁Capstone: A Full-Funnel Growth Plan
Turn one shop's data into a full-funnel growth plan: audit, fixes, budget, forecast and a clear pitch.
8 lessons · Expert
Start with the free course.
If it teaches you something you can use tomorrow, the rest are waiting.
Open Digital Marketing & SEO Foundations