Digitalni Marketing & SEO

Budi pronađen. Budi kliknut. Nabavi klijente.

30 kurseva te vode od tvojeg prvog Google Business Profile-a do tehničkog SEO-a, Google Ads-a, analitike i potpunog plana rasta. Svaki kurs ima praktičnu laboratoriju: pišeš search snippet, robots.txt, strukturirane podatke ili matematiku kampanje — i server ti kaže da li je to ispravno.

Počni besplatni kurs Vidi svih 30 kurseva

Prvi kurs je potpuno besplatan — lekcije, laboratorija, završni ispit i sertifikat. Bez kartice, bez vremenskog ograničenja.

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Laboratorija, ne video

Napiši title tag i vidi kako se rezultat Google-a pojavljuje. Blokiraj folder u robots.txt i prosledi. Izračunaj cenu po klijentu od realističnih brojeva. 227 laboratorija do sada.

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Ispravno za 2026

GA4, Consent Mode v2, INP, AI Overviews, švajcarski revFADP pored GDPR-a. Bez mitova o gustini ključnih reči ili meta keywords — samo ono što pretraživači i advertising platforme zaista rade.

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Jedan sertifikat po kursu

Prosledi završni ispit i dobij sertifikat sa javnom linkom za verifikaciju, PDF-om i LinkedIn stavkom sa jednim klikom.

Kako funkcionišu kursevi

Prvo mehanizam. Onda šta da radiš u ponedeljak.

Svaka lekcija objašnjava kako stvar zaista funkcionira, prolazi kroz obrađeni primer sa malim poslovanjem, navodi grešku koju većina ljudi pravi, i završava se sa nečim što možeš primeniti isti dan. Dostupno na dvanaest jezika, na webu i na iPhone-u i iPad-u.

Kurikulum

30 kurseva, redom

30 kurseva · 240 lekcija · jedan sertifikat svaki

🧭Osnove digitalnog marketinga i SEO-a

Razumite kako kupci pronalaze biznis na internetu, naučite da čitate brojke i isplanirajte prvih 30 dana rasta.

Besplatan, u potpunosti

🔎How Search Engines Work

Follow a page from discovery to ranking and fix what stops Google from finding, reading or showing it.

8 lekcija · Početnik

🗝️Keyword Research

Find the words your customers search with, judge the numbers honestly and map every keyword to one page.

8 lekcija · Početnik

📄On-Page SEO

Write titles, descriptions, headings, URLs, alt text and links that search engines and people understand.

8 lekcija · Početnik

✍️SEO Content Writing

Plan, write, update and measure content that answers real searches better than the pages already ranking.

8 lekcija · Početnik

🕷️Technical SEO: Crawling & Indexing

Control what Google crawls and indexes, and read the Page indexing report to find and fix what blocks you.

8 lekcija · Srednji nivo

🏛️Site Architecture & Internal Linking

Structure a website and its internal links so users and Google reach every important page quickly.

8 lekcija · Srednji nivo

⚡Page Speed & Core Web Vitals

Read field data, find what slows LCP, INP and CLS, and fix it in the order that pays off.

8 lekcija · Srednji nivo

🧩Structured Data & Rich Results

Write valid JSON-LD for businesses, products, articles and events, and know which rich results still exist.

8 lekcija · Srednji nivo

🔗Link Building & Digital PR

Earn links from relevant sites with assets, stories and outreach, and stay inside Google's spam policies.

8 lekcija · Srednji nivo

📍Local SEO

Get found in Google Maps and the local pack with an accurate profile, real reviews and useful location pages.

8 lekcija · Srednji nivo

🌍International & Multilingual SEO

Structure, connect and localise language and country versions so each market finds the right page.

8 lekcija · Srednji nivo

🛒E-commerce SEO

Make category and product pages rank, control filters and stock changes, and get products into free listings.

8 lekcija · Srednji nivo

🩺SEO Audits with Search Console

Audit a site with Google's own data, prioritise fixes by value and diagnose a traffic drop with confidence.

8 lekcija · Srednji nivo

📊Web Analytics with GA4

Read GA4 with confidence: events, key events, explorations, funnels and the settings that shape your data.

8 lekcija · Srednji nivo

🏷️Tracking, Tag Manager & Consent

Build clean UTM tags, reliable tracking in Google Tag Manager and consent that respects GDPR and Swiss law.

8 lekcija · Srednji nivo

🧪Conversion Rate Optimisation & A/B Testing

Find why visitors do not convert, write testable hypotheses and run A/B tests you can trust.

8 lekcija · Srednji nivo

🎯Google Ads: Search Campaigns

Structure, keyword, write and bid for Search campaigns that bring customers at a cost you can afford.

8 lekcija · Napredan

🛍️Shopping, Performance Max & Display

Build clean product feeds, run Shopping, Performance Max and Demand Gen, and measure what ads really add.

8 lekcija · Napredan

📣Paid Social Advertising

Plan, track and report Meta, LinkedIn and TikTok campaigns that turn ad spend into real customers.

8 lekcija · Napredan

💬Organic Social Media Marketing

Choose platforms, plan content your team can sustain, build community and measure what social media brings.

8 lekcija · Napredan

📧Email Marketing & Automation

Build a permission-based list, reach the inbox and run automated emails you can measure honestly.

8 lekcija · Napredan

🗂️Content Marketing Strategy

Plan, produce and distribute content that serves each buying stage, and prove what it returns.

8 lekcija · Napredan

🎬Video Marketing & YouTube SEO

Plan, publish and measure videos that YouTube and Google can match with the viewers who need them.

8 lekcija · Napredan

🧠Copywriting & Marketing Psychology

Write copy that persuades with clear value, honest proof and fair pricing, and stays within EU and Swiss law.

8 lekcija · Napredan

🧮Marketing Budgets & Unit Economics

Calculate CAC, LTV, payback and break-even ROAS, then allocate and forecast budgets you can defend.

8 lekcija · Napredan

🧷Attribution & Marketing Measurement

Split credit between channels, test what ads really cause and build measurement you can trust.

8 lekcija · Napredan

🤖AI Search & Marketing with AI

Earn visibility in AI answers, control AI crawlers, measure AI traffic and use AI tools without risk.

8 lekcija · Ekspert

♟️Marketing Strategy & Planning

Position your offer, size and pick a market, set OKRs, split channels and budget, and plan a launch.

8 lekcija · Ekspert

🏁Capstone: A Full-Funnel Growth Plan

Turn one shop's data into a full-funnel growth plan: audit, fixes, budget, forecast and a clear pitch.

8 lekcija · Ekspert

Počni sa besplatnim kursom.

Ako te nauči nešto što možeš koristiti sutra, ostali čekaju.

Otvori Osnove digitalnog marketinga i SEO-a